
After Failed App Launch, Sonos Shifts Focus to Premium Video Streaming Device
Sonos is developing a video streaming device following significant setbacks in 2024, including a problematic app rollout that cost the company an estimated $100 million in revenue. The failed app launch led to CEO Patrick Spence's departure and delayed several product launches, including the Sonos Arc soundbar.

Sonos home theater system setup
The upcoming video streaming device, codenamed Pinewood, aims to compete with Apple TV, Google Chromecast, Roku, and Amazon Firestick. According to reports from The Verge, the device will be priced between $200-$400, significantly higher than initially rumored $150-$200 price point.
Key features of the Sonos video streamer include:
- Android-based operating system
- Multiple HDMI ports with passthrough technology
- Universal search capabilities
- Integrated Sonos Voice control
- Support for external devices (gaming consoles, Blu-ray players)
- Potential surround sound configuration with existing Sonos speakers
The device's physical design is described as a flattened black square, slightly thicker than a deck of cards. It will function as an HDMI switch, allowing users to unify their entertainment setup under a single interface.
Interim CEO Tom Conrad, formerly CTO at Pandora, will lead the company through this transition. The new direction comes as Sonos works to recover from recent setbacks, including the underwhelming launch of their Ace headphones and ongoing issues with their new app, which still lacks feature parity with its predecessor.

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