What Is P Diddy's Bad Boy Records: The Story Behind His Record Label Empire

What Is P Diddy's Bad Boy Records: The Story Behind His Record Label Empire

By Marcus Bennett

March 19, 2025 at 12:38 AM

P. Diddy's record label, Bad Boy Records (also known as Bad Boy Entertainment), was founded in 1993 by Sean "Diddy" Combs. The label has been one of the most influential forces in hip-hop and R&B music, launching the careers of numerous legendary artists.

Bad Boy Records started after Diddy was fired from Uptown Records, where he worked as an A&R executive. He immediately signed Craig Mack and The Notorious B.I.G., with the latter becoming one of the most iconic rappers in history. The label's first major hit came with Craig Mack's "Flava in Ya Ear" in 1994.

The roster of artists who have been signed to Bad Boy Records includes:

Faith Evans
Mase
112
Total
Carl Thomas
The LOX
French Montana
Machine Gun Kelly
Janelle Monáe

Throughout its history, Bad Boy Records has sold more than 400 million records worldwide and has expanded beyond music into entertainment, clothing, and beverages. The label has operated under various distribution partnerships, including Arista Records, Universal Music Group, and currently, Epic Records.

Notable achievements of Bad Boy Records include:

Multiple Grammy Awards
Numerous #1 Billboard hits
Successful compilation albums like "Bad Boy's 10th Anniversary... The Hits"
Launching Bad Boy Films and Bad Boy Clothing line

Despite facing challenges, including the tragic death of The Notorious B.I.G. in 1997, Bad Boy Records has remained a significant force in the music industry. The label continues to operate under Diddy's leadership, adapting to changes in the music business while maintaining its influential position in hip-hop culture.

Bad Boy Records is currently headquartered in New York City and operates as a subsidiary of Epic Records, while still maintaining its independence in creative control and artist development. The label remains active in signing and developing new talent while managing its extensive catalog of hit records from the past three decades.

Today, Bad Boy Records represents not just a record label but a cultural institution that has helped shape modern hip-hop and R&B music. Its influence extends beyond music into fashion, film, and entertainment, embodying P. Diddy's vision of a full-service entertainment company.

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