Warner Records has partnered with Tim Hinshaw's Free Lunch Agency to launch Free Lunch Records, marking a significant expansion in the music industry's hip-hop and R&B sector.

Ericka Coulter, Warner Records' A&R SVP, will maintain her current role while serving as Free Lunch Records' GM. The label has already secured its first two signings: Syd (formerly with Columbia Records) and Alex Isley (daughter of Ernie Isley from the Isley Brothers).

This partnership builds upon Free Lunch's existing relationship with AEG Presents, where they handle hip-hop, R&B, and gospel tours. The collaboration aims to leverage Free Lunch's creative expertise with Warner Records' industry presence.

Warner Records co-chair and CEO Aaron Bay-Schuck emphasized the "perfect synergy" between the companies, highlighting Hinshaw's comprehensive understanding of hip-hop and R&B culture across music, sports, fashion, and live entertainment.

Tim Hinshaw, who established Free Lunch in 2023 after serving as Amazon Music's head of hip-hop and R&B, expressed his vision for the partnership: "By uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster and expand artist narratives globally."

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