Warner Music Group Completes Full Acquisition of Africori, Marking Major African Music Milestone

Warner Music Group Completes Full Acquisition of Africori, Marking Major African Music Milestone

By Marcus Bennett

February 12, 2025 at 01:20 AM

Warner Music Group (WMG) has completed its full acquisition of Africori, expanding its presence in Africa's growing music market. This follows WMG's initial investment five years ago and majority stake purchase in early 2022.

Black woman wearing pink professional attire

Black woman wearing pink professional attire

Key Details of the Acquisition:

  • Africori will continue operating independently as a Warner Music subsidiary
  • Yoel Kenan remains CEO, reporting to Warner Music Africa MD Temi Adeniji
  • Systems have been aligned to allow Africori artists and songs to integrate into Warner Music's global network
  • Africori serves over 7,000 independent artists
  • Financial terms were not disclosed

Impact and Strategic Importance:

  • Enables seamless integration of African artists into WMG's global network
  • Facilitates international remixes and cross-collaborations
  • Strengthens WMG's position in Africa's developing music markets
  • Supports local artist development and entrepreneurship

Industry Context:

  • Part of broader industry expansion across Africa
  • Coincides with regional streaming growth (Mdundo, other platforms)
  • Follows investments from other major players:
    • Live Nation (South African investment)
    • Universal Music (Mavin Global stake)
    • Yamaha (Audiomack partnership)

The acquisition represents WMG's commitment to developing Africa's music market and creating opportunities for local artists to reach global audiences.

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