UNIFI Music Launches AI Manager "Sasha" to Help Emerging Artists Succeed
UNIFI Music is developing an innovative AI-powered artist management platform called Sasha to address the challenges faced by emerging artists in accessing professional management services.
Businessman wearing dark suit and tie
The platform aims to solve several key challenges for early-career artists:
- Managing social media engagement
- Booking performances
- Navigating streaming platforms
- Handling administrative tasks
- Coordinating promotional activities
Sasha offers unique features that set it apart:
- Language-agnostic question-driven interface
- Integration with UNIFI's "LinkedIn for Music" platform
- Customized guidance using advanced LLMs
- Automated handling of routine management tasks
- Strategic career development support
Sasha at Unifi Music offices
AI interface for feedback response
The platform is designed to serve two primary purposes:
- Provide comprehensive management support for independent artists
- Assist existing managers by automating routine tasks
Current capabilities include:
- Social media strategy recommendations
- Venue identification and booking assistance
- Release planning support
- Tour management coordination
Future developments will expand into:
- Contract negotiation assistance
- Advanced career strategy planning
- Comprehensive tour management
- Marketing campaign optimization
This AI-driven approach aims to democratize access to professional management services, potentially transforming how emerging artists navigate their early careers in the music industry.
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