Tradiio Launches Virtual Stock Market Platform for Music Discovery and Artist Investment
Tradiio is launching a virtual music stock market platform in England in February 2015. Based in Portugal, this free platform allows users to discover and invest virtual coins in emerging artists.
Key features:
- Users listen to uploaded music and invest virtual coins in artists they like
- Virtual earnings can be exchanged for real rewards like festival and concert tickets
- Successful artists can earn festival slots, studio time, radio play, press coverage, and label deals
The platform uses four main methods to source artists:
- Organic discovery
- Digital marketing
- Direct contact with labels and artists
- Industry partnerships
Laptop displaying a website screenshot
Tradiio has secured partnerships with:
- Punch Magazine
- Dummy
- Various music industry players
- Backed by Espírito Santo Ventures and Exago Ventures
The platform aims to solve income inequality in the music industry, where currently:
- 10% of artists receive most revenue
- 1% receive the highest earnings
- Remaining artists struggle to generate income
Quality control is maintained through:
- Direct partnerships with industry professionals
- Crowdsourced curation
- Investment-based engagement rather than simple likes
- Integration with established music industry networks
The company plans to seek additional funding in 2015 as they expand their services and partnerships.