TikTok has unveiled its 2025 Discover List, showcasing 50 creators across five categories who are making significant positive impacts globally. The list celebrates creators who demonstrate authenticity and innovation on the platform.

The five categories include:

Educators - Ten creators who combine education with entertainment, teaching everything from languages to ancient history. Notable mentions include Adam Mirek from Poland and Dr. Betsy Grunch from Georgia, USA.

Foodies - Ten culinary creators driving global #FoodTok trends, including the Rapping Chef from Texas and Chris Washington (VeganeWunder) from Berlin.

Icons - Ten influential creators known both on and off TikTok, such as Reece Feldman, the entertainment guru from New York, and Madison Tevlin from Toronto.

Innovators - Ten pioneers bringing fresh perspectives to content creation, including Joe Aragon from California and Taher Musafir from Dubai.

Originators - Ten artists shaping TikTok's musical landscape, featuring country singer-songwriter Dasha and Paris Paloma from London.

Kim Ferrell, Head of Creators at TikTok, emphasizes the platform's commitment to celebrating authentic talent: "We are proud to be a space where new talent can be discovered and authenticity can truly thrive."

Each creator on the list demonstrates TikTok's core strength: enabling people to share their passions authentically while building engaged communities. Despite uncertainties in the US market, these creators continue to shape global digital culture through innovative content and meaningful engagement.

The complete list spans 20 countries across five continents, reflecting TikTok's diverse, global creator community. These creators collectively represent the platform's ability to foster learning, entertainment, and cultural exchange through short-form video content.

[Detailed creator lists provided for each category with locations]

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