Taylor Swift's Eras Tour book has surpassed 1 million copies sold, becoming 2024's highest-selling new release print book and the fastest-selling book in the past four years. The 256-page book has also set a record as the best-selling music-themed book in the last two decades of Circana's print release tracking.

Retailing exclusively at Target for $39.99, the book features over 500 images, including:

• Never-before-seen performance photos from each era
• Exclusive rehearsal shots
• Images of instruments and costumes
• Set piece documentation
• Designer sketches
• Personal reflections and notes from Taylor Swift

Alongside the book, Target has also launched The Tortured Poets Department: The Anthology in physical format. The exclusive release includes:

• Four marbled, translucent vinyl discs
• A 12-by-12-inch exclusive poster
• 35 tracks, including four bonus acoustic songs
• CD format option

Rick Gomez, Target's executive vice president and chief commercial officer, noted the record-breaking response during Black Friday and Cyber Week. This release follows Target's successful exclusive Phantom Clear vinyl version from earlier in the year, which achieved the retailer's largest music pre-order ever. Target currently offers more than 10 exclusive versions of Taylor Swift albums.

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