Target has secured exclusive rights to sell Taylor Swift's self-published Eras Tour book, stocking 2 million copies at $39.99 each. The 256-page commemorative book launched in Target stores on November 29, with online availability following the next day.

The book, published under Taylor Swift Publications, features over 500 glossy photos documenting the Eras Tour, including costume sketches, rehearsal shots, and personal commentary from Swift. This self-publishing approach mirrors Swift's strategy with her Eras Tour film distribution through AMC, maintaining direct control over her creative works.

The 2 million-copy inventory significantly exceeds typical bestseller numbers. For comparison, 2023's top-selling book, "It Ends With Us" by Colleen Hoover, sold 1.3 million physical copies. However, industry experts compare it more closely to Michelle Obama's memoir, which sold 3.1 million copies in just two months of 2018, though that was available through all retailers.

Lorraine Shanley, President of Market Partners International, notes that while self-publishing at this scale is unusual, Swift's status makes it feasible: "Anybody would be willing to work with her in any capacity."

This exclusive partnership represents a potential boost for Target, which has faced increasing competition from Amazon and Walmart during a challenging economic period where consumers have prioritized essential purchases over discretionary items.

Literary agent Richard Pine predicts success for both parties: "For a lot of people it's a keepsake of the best time they've had in a long time. Target is going to sell an enormous number of copies, and she and they will be happy."

Related Articles

Previous Articles