Spotify Teams Up With Google for AI-Powered Wrapped Podcast Experience
Spotify has partnered with Google to create personalized AI-generated podcasts summarizing users' annual music listening habits as part of Spotify Wrapped 2023.
The podcast features two AI hosts powered by Google's NotebookLM technology, who analyze and discuss listeners' favorite tracks, artists, and musical evolution throughout the year.
Three smartphones displaying Spotify screens
How to Access Your Spotify Wrapped AI Podcast:
- Visit the Wrapped feed on Spotify's homepage
- Go directly to Spotify.com/WrappedAIpodcast
- Select 'Your Wrapped AI Podcast' to listen
- Option to share or download the podcast
Availability:
- Available in English only
- Limited time offering
- Eligible for both Free and Premium users
- Available in: United States, United Kingdom, Australia, New Zealand, Canada, Ireland, and Sweden
This new AI feature comes amid controversy over Spotify's recent layoffs, including key data engineers who previously developed Wrapped features. Notable among these was Glenn McDonald, creator of Every Noise at Once, a comprehensive music classification system that informed Spotify's personalization features.
McDonald's departure and the loss of access to Spotify's internal data has impacted the quality of this year's Wrapped experience compared to previous years. While the AI podcast represents innovation in personalized content delivery, user reception has been mixed, with many expressing disappointment in the overall 2023 Wrapped experience compared to previous years.
The introduction of AI-generated content marks a significant shift in how Spotify delivers personalized user experiences, though the long-term impact and user acceptance of this new feature remains to be seen.