Spotify Car Thing: A Complete Timeline of Its Brief and Failed Hardware Venture

Spotify Car Thing: A Complete Timeline of Its Brief and Failed Hardware Venture

By Marcus Bennett

December 4, 2024 at 12:58 AM

A comprehensive timeline of Spotify's Car Thing from announcement to discontinuation showcases the device's brief life in the consumer electronics market.

May 17, 2019: Initial announcement of Car Thing as a prototype for select Premium subscribers, designed to study music listening habits in cars.

April 13, 2021: Spotify reveals redesigned Car Thing, offered free to waitlisted Premium subscribers. Daniel Ek announces 2 million signups, with planned retail price of $79.99.

October 14, 2021: Commercial launch begins at $79.99 for Premium subscribers.

February 22, 2022: Public availability expands to all Premium subscribers at $89.99.

June 30, 2022: Summer sale reduces price to $50, indicating potential discontinuation.

July 27, 2022: Production officially ends due to poor sales.

August 20, 2022: Final clearance price drops to $30, with updated green packaging.

October 20, 2022: Security researchers achieve root access; Spotify declares device "unsupported and end-of-life."

October 27, 2022: Sales cease, website transitions to support hub.

May 23, 2024: Spotify announces end of support on December 9, 2024, with planned firmware update to disable devices.

May 31, 2024: Refund program launches for verified purchases with original receipts, excluding third-party sales.

December 9, 2024: Car Thing API shutdown, marking complete end of service.

Car Thing timeline from launch to discontinuation

Car Thing timeline from launch to discontinuation

Spotify discontinues Car Thing hardware device

Spotify discontinues Car Thing hardware device

Spotify Car Thing device display screen

Spotify Car Thing device display screen

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