SoundCloud Partners with Toyota Corolla to Showcase Latin Experimental Electronic Music Scene
SoundCloud is partnering with Toyota Corolla to showcase groundbreaking Latin experimental electronic music through their documentary series SCENES. The new season explores how emerging artists are fusing traditional Latin rhythms with modern electronic soundscapes.
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The series features four pioneering artists reshaping the electronic music landscape:
- Sinego: A Mexico City-based artist blending deep house and organic electronica with traditional Latin sounds
- 2DEEP: An Ecuadorian/Colombian producer creating innovative fusions of Urban Latin, Reggaeton, and EDM
- Bianca Oblivion: A Mixmag-recognized breakthrough DJ known for her genre-bending "anything goes" approach
- Nick León: A self-taught producer crafting dystopian club music that samples Florida's ecosystem sounds
Using SoundCloud's proprietary data analytics, SCENES tracks these artists' influence through early charting trends, community engagement, and play growth metrics. The movement spans from Mexico City's club scene to Miami's bass experimentation and LA's underground hybrid sounds.
"This episode celebrates the bold experimentation Latin artists are making in electronic music," says Andrea Ropp, US Brand Partnerships Director at SoundCloud. Toyota's Andrew George adds that the partnership aims to champion music discovery while highlighting talented artists who reflect their audience's drive to innovate.
SCENES: Latin Experimental Electronic is now available, offering viewers an inside look at the future of Latin electronic music evolution.
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