Sony Music Battles UK's AI Regulation Plan After Removing 75,000+ Unauthorized Deepfakes
Sony Music Entertainment has revealed taking down over 75,000 AI-generated deepfake tracks as part of their response to the UK's proposed AI regulations. The disclosure came during a consultation on AI copyright regulations, which includes a controversial "opt-out" training provision.
From November 2023 to the latest report, Sony Music has been removing approximately 144 unauthorized AI-generated tracks daily. This significant increase from their previously reported 10,000 takedowns highlights the growing challenge of managing AI-generated content in the music industry.
Music executive in business meeting
Sony Music strongly opposes the UK's proposed opt-out system, which would allow AI companies to train their models on copyrighted materials without prior authorization unless rightsholders explicitly opt out. The company argues this approach would:
- Harm artists' interests
- Disrupt existing training-license negotiations
- Negatively impact intellectual property rights
- Cause economic damage to the industry
The UK government is currently reviewing consultation responses from major labels, Merlin, AIM, and various industry organizations. The publication of the comprehensive AI Bill has been delayed until at least summer, as discussions continue about balancing AI innovation with copyright protection.
The mounting number of deepfake takedowns demonstrates the growing challenge facing the music industry as AI technology becomes more sophisticated and accessible. While Sony Music's detection systems appear effective, concerns remain about undetected AI-generated content and the potential for increased unauthorized use of artists' voices and works in the future.
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