SESAC Music Group has acquired HAAWK, a media software and services company specializing in copyright management and monetization for independent catalogs. The acquisition strengthens SESAC's position in providing comprehensive asset management and royalty collection services globally.

HAAWK provides full-service administration for YouTube's Content ID system and Facebook's Rights Manager platforms, including Instagram. The company will operate alongside Audio Salad within SESAC Music Group's Music Services division.

Key Aspects of the Acquisition:

• HAAWK will maintain its Los Angeles headquarters under founder Ryan Born's leadership
• The company will continue its services for record labels, publishers, and music rights holders
• HAAWK's technology will enhance SESAC's services for independent labels and publishers worldwide

Ryan Born, HAAWK's Founder & CEO, stated this partnership will enable global scaling and advanced royalty collection services. John Josephson, SESAC Music Group's Chairman and CEO, emphasized that HAAWK's mission aligns with their goal of delivering maximum value and transparency to music creators.

HAAWK's Services Include:

• YouTube Content ID administration
• Facebook Rights Manager administration
• SaaS products for micro-sync music licensing
• Publishing administration
• Digital music distribution
• Copyright monitoring across major platforms including TikTok

The acquisition reinforces SESAC Music Group's position as a comprehensive music services provider, with divisions covering Performing Rights, Music Services, Audiovisual Music, and Church Resources.

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