On Air Expands Concert Streaming Library With Major Mercury Studios Partnership
On Air, a premium concert streaming platform, has signed a major licensing deal with Mercury Studios to expand its high-quality performance content catalog. The platform specializes in delivering 4K UHD concerts with Dolby Vision and Dolby Atmos technologies.
Concert crowd watching live performance
Key Features:
- Streams available in 4K UHD with Dolby Vision and Dolby Atmos
- Available in over 190 countries
- HD stereo service priced at $10.99 per show
- Unlimited on-demand replays
- Available on iOS, Android, and Fire TV
The Mercury Studios partnership adds over 2,000 hours of performances from legendary artists including Eric Clapton, Peter Gabriel, Black Sabbath, Journey, and The Who. This adds to On Air's existing catalog featuring modern artists like Zara Larsson, Noel Gallagher's High Flying Birds, and Years & Years.
Screenshot of Alt Rock playlist interface
Technical Advantages:
- First platform to achieve Dolby Vision live streaming
- In-house developed technology stack
- DRM-protected content
- Cross-platform compatibility
- Complete production management
Radio host behind microphone on-air
On Air aims to democratize access to live music by offering high-quality concert experiences at accessible prices, addressing the challenges of expensive tickets and travel costs. The platform provides comprehensive services from pre-production to marketing, ensuring optimal content delivery and engagement across multiple platforms.
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