Olivia Rodrigo's Record Label: Which Company Did She Sign With?
Olivia Rodrigo is currently signed to Interscope Records and Geffen Records. She signed her contract with these record labels, both subsidiaries of Universal Music Group, in 2020 before the release of her breakthrough single "drivers license."
Specifically, her deal is a joint venture between Geffen and Interscope, giving her access to the resources and expertise of both labels. This partnership has proven incredibly successful, as evidenced by the massive success of her debut album "SOUR" and its follow-up "GUTS."
Prior to this record deal, Rodrigo was primarily known for her acting work on Disney Channel's "Bizaardvark" and Disney+'s "High School Musical: The Musical: The Series." Her transition to mainstream music through these labels marked a significant shift in her career trajectory.
The partnership with Interscope and Geffen has provided Rodrigo with:
• Professional music production resources • Global distribution networks • Marketing and promotion support • Creative control over her music • Access to industry-leading songwriting collaborators
I should note that her record deal allows her significant artistic freedom, which has been crucial in developing her authentic sound and songwriting style. This creative independence, combined with the labels' industry expertise, has helped establish Rodrigo as one of the most successful young artists in contemporary pop music.
Both Interscope and Geffen Records have impressive track records of developing major artists, and Rodrigo's success under their guidance has further cemented their reputation as leading forces in the music industry.