NFL & UnitedMasters Extend Music Partnership Through 2027
NFL players in white jerseys
UnitedMasters has extended its partnership with the NFL through the 2027 season, expanding upon their initial three-year agreement from 2023. This collaboration allows the NFL to access UnitedMasters' extensive library of fully-cleared music tracks for their programming.
Key aspects of the partnership:
- UnitedMasters artists maintain ownership of their masters
- Music will be integrated across all NFL programming
- NFL Member Clubs can access specialized licensing packages
- Artists gain exposure to millions of NFL fans globally
Steve Stoute, UnitedMasters' Founder & CEO, emphasizes that this partnership creates a unique platform where independent artists and football fans converge, offering unprecedented opportunities for emerging talent.
Seth Dudowsky, NFL's Head of Music, notes that UnitedMasters provides the flexibility and diverse music library essential for modern media needs, helping create impactful content experiences.
UnitedMasters, known for launching careers of artists like BigXThaPlug, Anycia, and Brent Faiyez, also maintains a successful partnership with the NBA since 2018, recently expanding into Africa.
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