Kendrick Lamar's chart-topping diss track "Not Like Us" experienced a massive 430% increase in Spotify streams following his Super Bowl halftime show performance. The surge came despite ongoing legal tensions with Drake's team regarding the controversial song.

The performance sparked widespread streaming increases across Lamar's catalog:

• Overall catalog: 175% increase
• "Humble": 300% increase
• "All the Stars" (with SZA): 290% increase
• "man at the garden," "DNA.," "euphoria," "squabble up," and "peekaboo": 230-260% increase
• "luther" and "tv off": 170%+ increase

SZA, who made a special guest appearance, also saw an 80% boost in her Spotify streams following the show.

During the performance, Lamar performed "Not Like Us" with most of its original lyrics intact, though notably omitting certain controversial content. The song, which has spent two weeks at #1 on the Billboard Hot 100 and 20 weeks topping the Hot Rap Songs chart, recently earned Lamar five Grammy Awards, bringing his career total to 22.

The streaming surge demonstrates the significant impact of high-profile live performances on music consumption, particularly following major events like the Super Bowl halftime show.

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