Jennifer Lopez Rebrands North American Tour to Focus on Greatest Hits

Jennifer Lopez Rebrands North American Tour to Focus on Greatest Hits

By Marcus Bennett

November 18, 2024 at 01:24 AM

Jennifer Lopez has rebranded her North American tour from "This Is Me... Now" to "This Is Me... Live | The Greatest Hits" following the cancellation of seven dates due to low ticket sales. This marks her first North American tour in five years.

Jennifer Lopez with blonde hair

Jennifer Lopez with blonde hair

The tour's rebranding comes after her latest album "This Is Me... Now" struggled commercially, selling only 14,000 copies in its first week. While the album topped Billboard's Top Album Sales Chart due to physical sales, it peaked at No. 38 on the Billboard 200 - making it only the second of her nine studio albums to miss the top 10.

The album was part of a larger $20 million self-financed project that included:

  • The tour
  • "This Is Me... Now: A Love Story" film
  • "The Greatest Love Story Never Told" documentary

Several venues have updated their listings to reflect the new tour name, including The Forum in Inglewood and Acrisure Arena in Palm Springs. The rebranding to a greatest hits show may help attract fans who are more familiar with Lopez's classic catalog rather than her newer material.

The tour changes follow multiple cancellations in cities like Nashville and Cleveland, though Live Nation's website still shows the original tour name on some listings.

[Photo Credit: Prime Video]

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