As a record label, distributing music effectively is crucial for reaching audiences and generating revenue. I'll guide you through the essential steps to distribute music professionally.

First, decide between digital and physical distribution. While physical formats like vinyl and CDs remain relevant for certain markets, digital distribution is now the primary method for most labels. I recommend focusing on both, depending on your target audience and budget.

To begin digital distribution, you'll need to:

1. Choose a distribution partner
2. Prepare your releases properly
3. Set up your accounts and payments
4. Plan your release strategy

When selecting a digital distributor, consider these top options:

- The Orchard
- AWAL
- CD Baby
- Believe Digital
- DistroKid

Each distributor has different fee structures and services. The Orchard and AWAL are selective but offer comprehensive label services, while CD Baby and DistroKid are more accessible for smaller labels.

For proper release preparation, ensure you have:

- High-quality audio files (WAV format, 16-bit/44.1kHz minimum)
- Professional artwork (3000x3000 pixels for digital)
- Complete metadata (artist name, song titles, ISRC codes)
- Publishing information
- Release date planned at least 4 weeks in advance

Setting up your accounts requires:

1. Registering your label with appropriate performing rights organizations
2. Obtaining UPC codes for releases
3. Creating ISRC codes for tracks
4. Setting up digital payment systems

For physical distribution, you'll need to:

- Find a reliable manufacturer
- Secure a warehouse for storage
- Partner with physical distributors
- Plan shipping logistics
- Calculate costs and set prices

Managing release timing is critical. I recommend:

- Planning releases 6-8 weeks in advance
- Coordinating with PR and marketing efforts
- Using pre-save campaigns
- Ensuring proper playlist pitching
- Monitoring analytics and adjusting strategy

Track your releases through:

- Regular sales reports
- Streaming analytics
- Social media engagement
- Playlist inclusion
- Revenue reports

Remember to handle royalty accounting properly:

- Set up clear payment structures
- Use accounting software
- Keep detailed records
- Pay artists on schedule
- Monitor revenue streams

Legal considerations are essential:

- Have contracts for each release
- Secure proper licenses
- Register copyrights
- Handle mechanical royalties
- Maintain documentation

Finally, stay updated with industry changes:

- Follow digital distribution trends
- Monitor new platform opportunities
- Adapt to market demands
- Network with industry professionals
- Attend music conferences

By following these guidelines, you'll establish a professional distribution system for your record label. Remember to regularly review and update your strategies based on performance data and industry developments.

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