Hook Partners with Too Lost to Expand Music Remix Distribution Network

Hook Partners with Too Lost to Expand Music Remix Distribution Network

By Marcus Bennett

March 6, 2025 at 08:36 PM

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Hook has announced a strategic partnership with Too Lost, expanding its digital distribution network. This marks Hook's fourth major distribution partnership, following agreements with Fuga/Downtown, Revelator, and Gyrostream. Too Lost brings a network of over 300,000 artists and labels to the collaboration.

Too Lost, which distributes over 7 million songs and handles approximately 150,000 new releases monthly, will make recordings from artists like Teddy Swims, Tommy Richman, Ty Dolla $ign, Justin Bieber, and many others available for legal remixing on Hook's platform.

How Hook's Platform Works:

  • Users can legally remix and mash up songs while earning income
  • Patent-pending technology offers superior music remixing capabilities
  • Attribution mechanism tracks both Sound Recording & Publishing credits
  • Artists maintain complete control over how their music can be remixed
  • Original rights holders retain all copyrights
  • Revenue from remixes is shared with rights holders on a prorata basis
  • Off-platform revenue belongs entirely to rights holders

"The music industry faces significant challenges with unlicensed content on social media platforms," says Gaurav Sharma, Hook's Founder & CEO. "Our partnership with Too Lost addresses this by enabling rights holders to maintain control while creating new revenue streams through user-generated content."

The platform's innovative approach comes at a time when AI tools are making music manipulation more accessible, and creator-made remixes are increasingly driving song popularity on social media. Hook's ecosystem ensures that creators, users, and artists can all benefit from short-form content monetization while maintaining legal and ethical standards.

Greg Hirschhorn, Co-Founder & CEO of Too Lost, emphasizes that their AI-powered platform "empowers fans to creatively engage with music while ensuring that artists and rights-holders are properly compensated," opening new avenues for music discovery, expression, and revenue generation for independent artists and record labels.

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