Glassnote Records has partnered with Hook, an AI-powered social music app, to expand its library with tracks from emerging artists including Tors, bby, Hayes Warner, and Dylan Cartlidge.

Hook, which launched on iOS last month, uses ethically-trained AI technology to allow fans to create remixed versions of songs, including speed adjustments, mashups, and genre transformations. The platform responds to the growing popularity of modified music tracks on social media platforms like TikTok.

Key benefits of the partnership include:

• New revenue streams for artists through monetization of fan-created remixes
• Granular control over how fans can interact with licensed music
• Comprehensive data analytics on remix performance
• Fair compensation model based on consumption

Daniel Glass, Founder & President of Glassnote Music, emphasizes the importance of embracing new technologies while protecting artists' creative integrity. The partnership aims to provide a solution for remixed music usage across social platforms that prioritizes artist control and compensation.

Hook's leadership brings significant industry experience, with CEO Gaurav Sharma previously serving as COO of JioSaavn, India's largest music streaming platform, which he helped grow to over 100 million monthly active users.

Glassnote Records' roster includes notable artists such as Mumford & Sons, Childish Gambino, Phoenix, CHVRCHES, and AURORA, with more artists expected to join the Hook platform in the future.

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