Drake's Record Label: A Complete Look at His Current Music Label Status

Drake's Record Label: A Complete Look at His Current Music Label Status

By Marcus Bennett

November 27, 2024 at 03:39 PM

Drake is currently signed to Republic Records, a division of Universal Music Group (UMG), through his own label OVO Sound. He co-founded OVO Sound in 2012 alongside producer Noah "40" Shebib and Oliver El-Khatib.

Prior to his current arrangement, Drake was signed to Young Money Entertainment and Cash Money Records, both of which operated under the Universal Music Group umbrella. His relationship with these labels began in 2009 when Lil Wayne signed him after hearing his mixtapes.

In 2018, Drake completed his contractual obligations to Young Money/Cash Money when he released his album "Scorpion." Following this, he signed a new deal with Universal Music Group, reportedly worth $400 million. This deal encompasses recordings, publishing, merchandise, and visual media projects.

Through OVO Sound, Drake maintains significant control over his artistic output while benefiting from Republic Records' distribution and marketing capabilities. The label also serves as a platform for other artists, including PARTYNEXTDOOR, Majid Jordan, and dvsn.

Key aspects of Drake's current label situation:

• Primary Label: Republic Records
• Personal Imprint: OVO Sound
• Parent Company: Universal Music Group
• Distribution: Universal Music Group
• Deal Type: Multi-faceted agreement covering multiple revenue streams

This arrangement has proven highly successful, with Drake consistently breaking streaming records and achieving numerous platinum certifications. His position as both an artist and label executive has helped establish him as one of the music industry's most influential figures.

I should note that Drake's current deal is considered one of the largest in music history, reflecting both his commercial success and his value as a global entertainment brand. Through this structure, he maintains creative independence while leveraging major label resources for worldwide distribution and promotion.

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