Does Drake Own a Record Label? Everything About His Music Empire

By Marcus Bennett

April 8, 2025 at 11:01 AM

Yes, Drake owns a record label called OVO Sound (October's Very Own Sound), which he co-founded in 2012 with producer Noah "40" Shebib and Oliver El-Khatib. The label operates as a subsidiary of Warner Records and is based in Toronto, Canada.

OVO Sound primarily focuses on R&B and hip-hop artists, and has been instrumental in launching several successful careers. The label has signed notable artists including PartyNextDoor, Majid Jordan, Roy Woods, and dvsn.

The label's creation was a strategic move by Drake to maintain creative control over his music while also providing a platform for emerging artists he believes in. Through OVO Sound, Drake has been able to:

- Release his own music independently
- Discover and develop new talent
- Create exclusive merchandise
- Organize annual OVO Fest music festivals
- Establish a strong brand identity in the music industry

Drake's involvement in OVO Sound goes beyond just ownership. He actively participates in the label's operations, including talent scouting, creative direction, and marketing strategies. The label has become synonymous with Drake's brand and has helped establish Toronto as a significant hub for modern hip-hop and R&B music.

In terms of distribution, OVO Sound partners with Warner Records to ensure global reach for its artists. This partnership has proven successful, with multiple platinum records and chart-topping releases under the label's banner.

The label continues to grow and has expanded beyond music into merchandise and events, making it a significant player in the entertainment industry. Through OVO Sound, Drake has successfully transitioned from being just an artist to becoming a powerful music executive and entrepreneur.

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