Create Music Group Acquires Half of Enhanced Music in Major Dance Label Deal Following $165M Investment
Create Music Group has acquired a 50% stake in London-based dance label Enhanced Music, following a $165 million investment round. Enhanced Music, founded by Will Holland approximately 17 years ago, is known for releasing works from notable artists including Matt Fax, Blonde Maze, and Noise Zoo.
Electronic music duo Tritonal
The deal maintains Will Holland as Enhanced Music's leader, with Create Music Group CEO Jonathan Strauss and SVP Eric Nguyen joining the label's board. Enhanced Music operates several genre-specific imprints, including Enhanced Chill and Enhanced Progressive, and holds compositional interests in thousands of tracks from artists like The Chainsmokers, Wiz Khalifa, and Tiësto.
Create Music Group, valued at $1 billion following their recent $165 million raise, employs over 400 people globally. This acquisition aligns with a broader trend of dance music investments in 2024, including:
- BMG's acquisition of multiple Eurodance catalogs
- Believe's 25% stake purchase in Romania's Global Records
- Armada Music's BEAT fund acquisition of Cloud 9 Music (publisher)
Adam Shomer, Create Music VP of business development, emphasized Enhanced's consistent growth and strategic fit within Create Music Group's portfolio, particularly noting the synergies in genre and one-stop rights management.
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