Audoo and GEMA have partnered on a groundbreaking Music Impact Study that quantifies the commercial value of background music in retail and gastronomy spaces. The study, utilizing Audoo's audio recognition technology, analyzed over 130,000 tracks across hundreds of venues with remarkable results.

Key findings reveal that background music increased sales significantly:

• Retail spaces saw an average 8% increase in sales
• Gastronomy venues experienced a 5.4% average sales uplift

Most Popular Tracks in Retail:

1. "Lifeline" - Glockenbach ft. Ella Henderson
2. "Cynical" - Chris de Sarandy, Safari Duo, twocolours
3. "The Feeling" - Lost Frequencies
4. "Angel Eyes" - Ásdís
5. "Strangers" - Kenya Grace

Most Popular Tracks in Gastronomy:

1. "Austin" - Dasha
2. "A Bar Song (Tipsy)" - Shaboozey
3. "Belong Together" - Mark Ambor
4. "Wave" - FAST Boy, Raf
5. "Dancing In The Flames" - The Weeknd

Top German Artists:

• Retail: Trettmann
• Gastronomy: Michael Schulte

The study, conducted under international scientists' supervision, combined multiple research methodologies including:

• Literature research
• Quantitative surveys
• Expert interviews
• Real-time data collection through Audoo's GDPR-compliant audio meters

GEMA's Project Manager Sonja Schoenfield praised the study's detailed insights, while Audoo CEO Ryan Edwards emphasized how real-world data demonstrates music's impact in public spaces. The results strongly suggest that music licensing is a valuable investment for retail and hospitality businesses.

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