Apple Music is encouraging the submission of International Standard Name Identifier (ISNI) metadata from rights owners as part of their standard workflow procedure. This initiative aims to improve content attribution and discoverability on the platform.

Key Benefits:

• Unambiguous attribution of music and contributors
• Enhanced listener search experience
• Improved digital workflows for rights management
• Better copyright and royalties administration

ISNI, certified as ISO 22729, is the global standard identifier that helps identify contributors to creative works, including:

• Musicians
• Performers
• Producers
• Publishers
• Record labels
• Other creative professionals

Tim Devenport, ISNI International Agency's Executive Director, states that this partnership will "streamline the information exchanges underlying digital discovery to benefit creators and consumers alike."

The system works by:

• Assigning unique identifying numbers to names/personas
• Resolving name ambiguity issues
• Enabling cross-platform identification
• Creating persistent attribution across the global supply chain

This integration with Apple Music's workflow represents a significant step forward in standardizing creator identification across the digital music ecosystem while improving the overall user experience for content discovery.

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