Americans Flock to Rednote as TikTok Ban Approaches, Over 1 Million Downloads
Americans are rapidly downloading Rednote as an alternative to TikTok, with over 1.1 million US downloads in the past week ahead of the potential TikTok ban. This represents a massive 2,770% increase from the previous week's 36,619 downloads.
Downward trend showing 280k downloads decline
Rednote, known as Xiaohongshu in China, has seen global success with 4.3 million total downloads. The top downloading countries include:
- United States: 1,137,241
- China: 869,778
- Mexico: 185,607
- United Kingdom: 181,644
- Indonesia: 179,394
Notable celebrities joining Rednote include TikTok stars Bella Poarch and Loren Gray, along with singers Sabrina Carpenter and Selena Gomez.
Other platforms are also seeing changes:
- Lemon8 (owned by ByteDance): 2 million worldwide downloads, 50% weekly increase
- Instagram: 63.6 million global downloads, 11% monthly increase
- TikTok: 17% decrease ($31 million) in in-app purchase revenue globally in January
NAMM Show Convention Center in Anaheim
The surge in Rednote downloads indicates users are actively seeking TikTok alternatives ahead of the potential US ban, despite the app's similar Chinese ownership.
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