Amazon has launched Amazon Music Unlimited, a new streaming service that directly competes with Spotify and Apple Music. The service offers multiple pricing tiers designed to cater to different user needs.

Pricing Structure:

• Non-Prime members: $9.99/month or $99/year
• Prime members: $7.99/month or $79/year
• Echo-only service: $3.99/month
• Family plan (upcoming): $14.99/month or $149/year

Key Features:

• Tens of millions of songs (significantly larger than Prime Music's 2 million)
• Curated playlists
• Radio stations
• Integrated lyrics
• Redesigned iOS and Android apps

Echo Integration:

• Voice-activated music requests
• Personalized recommendations based on listening history
• Simple voice commands (e.g., "Alexa, play Adele's new song")
• Works with all Alexa-powered devices (Echo, Tap, Dot)

The $3.99 Echo-only tier represents Amazon's unique market position, leveraging their smart speaker ecosystem to offer a competitive advantage over other streaming services. The service replaces the previous Prime Music offering, marking Amazon's serious entry into the premium music streaming market.

Business Strategy:

• Leverages Echo device ecosystem
• Competitive pricing for Prime members
• Focus on paid subscriptions
• Integration with existing Amazon services
• Reported 70% yearly growth rate with 32 million combined subscribers (as of 2019)

Related Articles

Previous Articles