A high-stakes legal battle continues between Ador and NewJeans (now performing as NJZ) as both parties attended their first injunction hearing at the Seoul Central District Court.

The core dispute centers on Ador's request to block NJZ from performing and engaging in business activities under their new name. The label seeks to prevent the group's upcoming Hong Kong performances and new music releases as NJZ.

Key points from the hearing:

• NJZ's Position:

  • Claims multiple contract violations by Ador
  • Cites the debut of Illit as conflicting with NewJeans' image
  • Argues these violations justify contract termination

• Ador's Defense:

  • Invested $14.55 million (₩21 billion) in NewJeans
  • Paid each member $3.50 million (₩5 billion) in profit-sharing
  • Denies all contract violation allegations

While the court's decision on the injunction remains pending, a separate hearing regarding the contract's validity is scheduled for April 3rd.

This case holds significant implications for the K-pop industry, potentially setting precedents for contract terminations and agency-talent relationships. The outcome could influence how future disputes between entertainment companies and artists are handled, especially given the industry's characteristic long-term contracts and passionate fan engagement.

The group continues to secure partnerships with major brands like Calvin Klein despite the ongoing legal proceedings, further complicating the situation as Ador seeks to halt all NJZ activities.

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