ABBA's Björn Ulvaeus, as president of CISAC, has spearheaded the completion of a groundbreaking global economic study analyzing generative AI's impact on music and audiovisual industries. The comprehensive findings will be unveiled on December 4, preceded by an online press briefing on December 3.

The study, conducted by PMP Strategy, examines how generative AI will affect revenue streams for creators across multiple disciplines, including songwriters, composers, translators, directors, and screenwriters. Key components include:

• Economic projections of the AI content market size
• Analysis of potential creator income losses
• Revenue growth trends for AI companies
• Impact assessment on the creative industry

A distinguished panel will present the findings, featuring:

• Björn Ulvaeus (CISAC President)
• Angeles González-Sinde Reig (Vice President and film director)
• Marcelo Castello Branco (Board Chair)
• Gadi Oron (Director General)

CISAC, representing six million creators worldwide through authors' rights societies, commissioned this study to advocate for protecting human-made works that power the AI content market. Ulvaeus has emphasized the urgency of action, stating, "AI will bring the biggest revolution the creative sector has seen. We must raise our voices so they are heard by governments at the highest level."

The organization has already taken steps to address AI's impact, including:

• Supporting the EU's AI Act
• Organizing an open letter to policymakers
• Building a united front for global solutions
• Advocating for creators' interests in governmental discussions

Related Articles

Previous Articles